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Sulit Set to Host Get It Right Crash Course, Aims at Empowering African Fashion, Beauty & Lifestyle Brands

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Over the years, African fashion, beauty and lifestyle brands have gained significant recognition both locally and internationally. Despite this, several businesses continue to grapple with developing solid brands that have staying power in the market, resulting in their inability to scale.

Recognizing the need to bridge this gap, Sulit, a collaborative consulting service that aims to awaken the potential of African fashion, beauty and lifestyle businesses to evolve into resilient brands, is organising the Get It Right Crash Course on Saturday, 11th November, 2023 in Accra at RiStyled Events, Dzorwulu.

The crash course is designed to empower African creative businesses to fill the gap that exists between where they currently are and their dream of becoming unique brands with loyal client base. Targeted at fashion, beauty, lifestyle, wellness, artisanal and handicrafts businesses, the crash course will equip participants with the tools to create unique brand strategies.

Speaking ahead of the crash course, Elorm Sika Amankwa and Worlaenam Sika, Co-Founders of Sulit Consult and organisers of Get It Right Crash Course underscored the need for the crash course.

“In our line of work, many businesses tend to approach us for strategies to help them scale or gain publicity. What they don’t realise is that without a good foundation (brand strategy), the expansion plan won’t work. It’s the same way in which a building without a strong foundation will collapse. Backed by our keen interest and commitment to help drive growth within the sector, we designed this crash course to help them Get It Right.”

“Through this crash course, our goal is to empower brands using a more interactive process to develop a clear vision and the actionable steps to achieve it, as well as to help them identify how they can stand out in a sea of similar businesses, resulting in return customers and more income.”

Attendees will benefit from insights and lessons tailored specifically to their industries, and within the African context. “We aren’t here to teach them lessons that they cannot relate to, or give them brand building strategies tailored to a foreign market. We are bringing everything directly home to them.”

The key topics to be covered in this half-day crash course include:
– Developing a strong vision (the ultimate goal which will give you strategic direction),
– Working out your mission (the actionable steps you will take to achieve your vision),
– Crafting your values (the pillars which help form your firm foundation) and
– Identifying your USP (the qualities that make you unique and memorable to your customer)
Participants will also receive industry-specific workbooks as well as 30-day access to a WhatsApp group to offer post-workshop support. In addition, the workshop will provide valuable networking opportunities for attendees to foster collaboration.

For more details on how to sign up for the course, please visit:

Email: [email protected]
Instagram: @sulit_edu
LinkedIn: Sulit Consult

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Fashion

Craftsmanship meets innovation: The digital transformation of Dan Morton Tailors

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In the heart of Accra’s vibrant Klottey Korle Municipality, Asylum Down has been home to a fashion institution that has been dazzling the world with its exquisite craftsmanship and timeless elegance for over seven decades. Dan Morton Tailors Limited, an illustrious brand with a storied past, has been a cornerstone of Ghanaian fashion since the 1950s, weaving a legacy that is as rich as it is resilient. Founded by the visionary Dan Morton, a pioneer who revolutionized the art of tailoring in Ghana, and now helmed by his successors, Cecil and Henry Morton, this legendary tailoring house is not only safeguarding a treasured heritage but also propelling itself into the future with a groundbreaking digital evolution that is redefining the face of fashion in West Africa.

Tailoring excellence is defined

Speaking in an interview with Cecil Morton, the Managing Partner of Dan Morton Tailors Limited, he shared insights into the meticulous processes involved in creating bespoke pieces, highlighting his creative approach.

“I begin by meticulously selecting a pre-designed pattern, carefully choosing the one that will serve as the foundation for my craft. Unlike some who hastily skip this crucial step, I firmly believe that pattern cutting is the backbone of exceptional tailoring. It’s the key to achieving a precise fit, a quality finish, and a garment that exudes excellence. Unfortunately, this attention to detail, this dedication to craftsmanship, is a dying art among many young tailors in Ghana’s fashion industry, where speed and convenience often take precedence over skill and precision,”  he said.

Legacy of craft

With a rich history and a passion for excellence, Dan Morton Tailors Limited has been weaving magic into every thread. Their exquisite designs, crafted with love and care, have captured the hearts of fashion enthusiasts worldwide. And now, they’re taking their legacy to the next level by embracing digital technology.

A digital revival unfolds

MA students in Media and Digital Communication Management at the University of Professional Studies Accra (UPSA) had the privilege of collaborating with the brand to enhance its online presence. This collaboration has resulted in a striking digital transformation for Dan Morton Tailors Limited. The project encompassed designing a captivating logo, increasing social media visibility, and creating a stunning website that showcases their breathtaking designs, exceptional craftsmanship, and the story of their remarkable journey.

Global recognition soars

The response has been overwhelming. Website traffic has soared, social media engagement is thriving, and customer inquiries are pouring in. Most importantly, Dan Morton Tailors Limited’s unique, handcrafted designs are now being appreciated by a global audience. People from all over the world are falling in love with their stunning suits, kaftans, and men’s shirts.

Dan Morton Tailors Limited’s story is a testament to the power of tradition, innovation, and passion. By embracing digital technology, this 70-year-old brand has proven that, with hard work and dedication, anything is possible. And the world can’t wait to see what the future holds for this fashion legacy.

Join the Dan Morton Tailors Limited community today and experience the beauty of Ghanaian fashion! Visit their website and social media channels to explore their stunning designs, learn more about their story, and be a part of their journey.

This article was crafted by Group 1 of the MA in Media and Digital Communication Management students at the University of Professional Studies Accra (UPSA), Weekend Session. 

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Fashion

Refined Simplicity: 6 Tips for Minimalist Everyday Elegance

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Minimalist fashion captures the essence of elegance through simplicity, neutrality, and functionality. It’s not just about having fewer things but choosing quality over quantity and timelessness over trends.

This aesthetic emphasizes “less is more,” balancing clean lines and subtle details. If you want to refine your style and embrace minimalism, the following tips will help you achieve a sophisticated, understated look that exudes confidence and grace.

 

1. Keep it Neutral

Neutral colors are the foundation of minimalism.

Shades like white, black, gray, and earth tones are versatile and timeless. These hues can be effortlessly paired with each other or with other colors, allowing you to create endless combinations.

Unlike trendy shades that come and go, neutrals endure, ensuring your wardrobe remains stylish and cohesive year-round.

Neutrals provide a blank canvas that make mixing and matching items in your wardrobe easy. For a touch of contrast, consider adding subtle pops of color like red or blue.

 

2. Invest in Quality

Quality apparel is vital to a polished, minimalist look.

For instance, a few timeless, high-quality designer skirts are preferable to a closet filled with fast fashion dresses. These pieces may cost more upfront, but their durability and timeless appeal make them worthwhile investments. They ensure you look sophisticated and elegant no matter the season.

Invest in well-made, durable shoes, as they provide stylish comfort for a long time. For your clothes, choose fabrics like silk, wool, and cashmere. They not only feel luxurious but also elevate your overall appearance.

 

3. Master Layering

Layering adds depth and interest to minimalist outfits.

Start with basics like lightweight sweaters over collared shirts or tailored blazers over simple tees. This technique creates visually appealing combinations and enhances functionality, keeping you warm without compromising style.

Pro Tip: When layering, mix different textures and fabrics to add dimension. For example, pair a silk blouse with a wool sweater or a cotton tee with a leather jacket. This approach prevents monochromatic outfits from looking flat and brings a sophisticated complexity to your minimalist wardrobe.

 

4. Go for Timeless Classics

Timeless classics never fail to exude minimalist elegance.

When picking items to include in your capsule wardrobe, focus on pieces that always stay in style. Here are a few examples:

  • A white button-down shirt is perfect for numerous outfits, offering a clean and crisp look that transitions seamlessly from day to night.
  • A tailored blazer adds structure and sophistication to any ensemble, perfect for both professional settings and casual outings.
  • Slim-fit jeans provide a sleek silhouette and pair well with both dressy and casual tops, making them a versatile staple.

Also, remember to pick minimalist accessories to add a touch of sophistication without overwhelming your look:

  • A structured leather bag offers both style and functionality.
  • A classic watch lends a refined touch to your outfit.
  • Delicate gold jewelry can enhance even the simplest outfits with its understated beauty.

These versatile clothing and accessories can be mixed and matched for different occasions, from casual outings to formal events.

Choosing timeless pieces ensures that your wardrobe remains elegant and functional, allowing you to create chic and polished outfits effortlessly.

 

5. Play With Proportions

Experimenting with proportions can add a dynamic element to minimalist styles. It’s all about mixing different shapes and sizes to create a balanced and interesting look.

For instance, you can pair slim-fitting pants with an oversized sweater or a soft, flowy skirt with a fitted top. This contrast in proportions draws attention to your outfit’s structure and keeps it visually engaging.

 

6. Explore New Ways to Dress Minimally

Make no mistake: Minimalism is not equivalent to monotony.

You can embrace new ideas and silhouettes to keep your style fresh and exciting while staying true to minimalist principles.

Try asymmetrical cuts, architectural shapes, and unique details to inject a contemporary edge into your wardrobe. For example, an asymmetrical hemline or an oversized, structured coat can make a bold statement and remain minimalistic at the same time.

Don’t shy away from experimenting with different textures and fabrics, such as combining a structured blazer with a flowing silk skirt. This way, you can ensure that your wardrobe remains versatile and intriguing, allowing you to express your individuality within a refined framework.

 

Embrace Minimalist Elegance

Minimalism is about elegance, quality, and thoughtful choices. To achieve a sophisticated and understated look, keep it neutral and timeless, invest in high-quality materials, master layering, and explore proportions and new styles.

When you embrace these principles, you can curate a minimalist wardrobe that exudes confidence and grace, always leaving you feeling stylish and refined.

 

References:

https://www.intheblouse.com/minimalist-fashion-aesthetic-style-guide/

https://www.jewelbeat.com/minimalistic-fashion-tips/

https://inanelegantfashion.com/how-to-look-elegant-and-classy/

https://sterlingstyleacademy.com/blog/how-to-dress-simple-but-stylish-build-a-minimalistic-wardrobe-capsule/

https://www.fashiongonerogue.com/your-brief-guide-world-designer-skirts/

https://www.thelifestyle-files.com/minimalist-fashion-tips-art-layering/

https://heartifb.com/timeless-pieces-minimalist-wardrobe/

https://fastercapital.com/content/Proportions–Perfecting-Proportions–A-Style-Analysis-Guide.html#Understanding-the-Importance-of-Proportions-in-Fashion

https://doablesimplicity.com/do-your-want-to-simplify-your-wardrobe-with-project-333/

https://www.maximumgratitudeminimalstuff.com/2024/01/10-fun-no-risk-ways-to-try-minimalist-wardrobe.html



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Fashion

Explore exquisite designer gowns for women

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Explore exquisite designer gowns for women

Designer gowns are ideal for several special occasions. Wedding receptions, galas, and celebrations are all perfect for adorning beautiful gowns. You also have a plethora of choices. Decide on what type of silhouette would suit you the most—mermaid or fish-cut, A-line, asymmetrical, sheath, fit-and-flare, etc.  

Then think about the design; do you want to go for something minimalistic or something extravagant? Based on the occasion and your style preferences, select an elegant designer gown. Let’s explore some magnificent choices that might just help you with your decision. 

Ruffle Gowns 

The amalgamation of classic and contemporary, the ruffle gown stuns with its unique silhouette. Go all out with an organza embroidered ruffle gown, which exudes a fairytale vibe. The vivid ruffles flair out to create an enchanting feel, perfect for a special occasion such as a gala or reception. Add sophistication to the attire with stone encrusted jewelry. 

One Shoulder Gowns 

These statement pieces are all the rage in today’s time. One shoulder gowns are a favorite among fashion enthusiasts. Admired for their sleek design and form, these outfits can be great for cocktail parties or evening dinners. Go for muted or pastel tones or shades of silver for a graceful feel. Accentuate the look with pumps or stilettoes and embellished jewelry for a stunning look.  

Halter Draped Gowns 

Another mesmerizing creation is the halter draped gown. Opt for this gown in velvet, georgette, or silk. This design cinches at the waist and then gently flows towards the ground. Accessorize the outfit with a pearl choker and drop earrings to create a regal appearance. 

Pleated Gowns 

Designed with smooth pleats and a flared flow, the pleated gown provides ease of movement and an alluring effect. Go for bold and rich colors like emerald, navy blue, orange, or even gold. Pair the outfit with appropriate accessories, like layered necklaces, for a majestic feel. Transform this attire into a style statement by adding elements of your own choice. 

Embellished Cutwork Gowns 

A completely extraordinary option would be an embellished cutwork gown. Stand out with a fit and flair silhouette reminiscent of enthralling ball gowns. Ideal for a glamorous evening, flaunt your attire and individual style with this masterpiece. Intricately crafted with stones and beads, embellished gowns have an authentic sparkle. Spruce up the attire with wedges or heels and stun with a completely ravishing aura.  

Gowns are one of the most luxurious creations in the fashion industry. Designers love to experiment with creative designs and innovative trends. From the charm of ruffle gowns to the elegance of one shoulder gowns to the shimmer of embellished cutwork gowns, every outfit has its own flair.  

You can browse through https://www.azafashions.com/collection/women/gowns to find a premium collection of designer gowns created with fine craftsmanship and high quality. 

Don’t forget to accessorize to complete the attire. Whether you go for something simplistic or lavish, select a piece that elevates your look to make a red-carpet-worthy entrance.  

 

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Fashion

TGMA red carpet session sucked – KOD

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Well-known Ghanaian broadcaster and fashion icon, Kofi Okyere Darko, has expressed his dissatisfaction with the red carpet session of the recently held Telecel Ghana Music Awards.
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Fashion

Designer handbags for the women in your life

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A designer handbag is an essential part of a woman’s outfit; as well as being practical, it might add colour, texture or an unexpected fabric or embellishment. Designer handbags come in all shapes and sizes, and a classic bag will look just as beautiful with your favourite pair of jeans as it does with your dressiest dress. 

 

Designer handbags for women are always a good idea – whether you are buying for yourself, your mum or another special woman in your life. Having a varied collection of beautiful bags, that you can call on for any and all occasions is a lifelong endeavour for many women. 

 

Designer handbags are a long term investment, they’re handy to have in your wardrobe and they’re a fail-safe gift idea. 

 

They’re long lasting

 

A designer handbag – for women or for men – is a forever piece for your collection and so, they often come with a significant price tag. But with good reason. 

When you purchase leather goods from luxury brands – like designer handbags for women – they’re made with the utmost care. If you purchase a designer handbag from a brand like Louis Vuitton you know that your new piece has been crafted from the highest quality materials by some of the world’s most experienced and talented makers. All of this means that your piece will be with you forever. 

In fact, many luxury fashion houses are relaunching previously retired bag styles – which goes to show that a designer handbag truly never goes out of fashion. 

 

A designer handbag is a wardrobe staple 

 

Unlike a designer dress or even a pair of shoes, a designer handbag can be worn everyday and be taken from breakfast to work to picking up the children to evening drinks.

 

It’s rare to leave the house without a bag – they’re there to hold all of your essentials – and you can absolutely have a bag that is both practical and stylish. 

 

It’s a beautiful and thoughtful gift 

 

Finding a gift for the special women in your life may seem daunting, or you may be lucky enough to have a woman in your life who is good at dropping hints. 

Mother’s Day is approaching and a designer handbag for the woman in your life is always going to be a welcome gift; an addition to her handbag collection, and a useful yet beautiful item that she can use daily. Louis Vuitton is the quintessential style choice for the discerning woman, you can see all of their bags online: 

https://au.louisvuitton.com/eng-au/women/handbags/all-handbags/_/N-tfr7qdp



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Fashion


12 Superb Formal Sandals for Ladies in 2024

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12 Superb Formal Sandals for Ladies in 2024

Fashion and comfort should always come together when searching for work shoes, with sandals for work offering both. Sandals combine both elements into one convenient package to keep you stylish yet professional throughout your working day – whether in meetings or running errands wearing suitable work sandals can have an enormously positive effect on how you feel and appear. Work sandals have now become part of women’s closets as a versatile staple that helps set apart modern professional women from those from previous eras.

Shoes designed specifically for work are no longer limited to casual Fridays and outdoor gatherings; today there is an assortment of materials and styles suitable for almost every working environment, ranging from stylish leather options to athletic designs with advanced cushioning technology – so everyone is sure to find a pair that complements their personal taste and preferences. Shoes for work offer more than simply comfort – they ensure focus is maintained solely on completing tasks without distraction. Invest in quality work shoes today.

1- Birkenstock Arizona Stylish Sandals

Birkenstock sandals are known for their durability and comfort. Their Arizona model boasts adjustable straps as well as a curved footbed to offer excellent support when walking long distances on hard floors. Available in an array of shades and materials choices, Birkenstock sandals boast timeless fashion for years. Interestingly, you can bring a huge quantity of formal shoes into your closet within your confined budget while using the Noon promo code. 

2-Teva Top-Notch Formal Sandals

Teva sandals are perfect for women on the move. Their Original Universal style boasts an adjustable slim design with straps to ensure a custom fit, an all-day cushioned footbed, a robust outsole that grips all kinds of surfaces for ultimate traction, making these an essential investment when exploring or working outside.

3-Ecco Flowt Amazing Strapped Sandals

Ecco is known for their superior craftsmanship, and Ecco Flowt Strap sandals do not disappoint in terms of quality or design. Having soft leather straps as well as padding on their feet for ultimate relaxation, as well as flexible yet lightweight soles to allow easy mobility–these footwear makes perfect companions on long days at work.

4-Clarks Arla Formal Sandals

Clarks are known for combining style and function in Arla Jory Sandals from their range, featuring easy hook-and-loop closure, cushioned OrthoLite footbed for optimal comfort, soft EVA sole that absorbs shock with every step. They are perfect for daily wear and other than office, you can also use them for various formal parties with any of your eveningwear. 

5-Skechers Elegant Sandals

Skechers On The Go sandals are tailored specifically for women who don’t wish to compromise style for comfort. Style 600 features an ergonomic footbed a flexible elastic straps which can be adjusted and buckled securely into place for custom support during long days on their feet. Their light yet flexible midsole ensures exceptional support, making these perfect choice.

6-Merrell Eye-Catching Backstrap Sandals

Merrell successfully blends outdoor comfort with urban design in their District Mendi Backstrap sandals for men. Constructed of sturdy leather uppers and cushioned footbeds that deliver all-day support, its reversible back strap allows for perfect fitting while its gripper outsole ensures optimal traction on any surface.

7-Vionic Kirra High-Class Formal Sandals

Vionic sandals are known for their podiatrist-designed footbeds, making the Kirra design no exception. Having great leather upper and adjustable straps to achieve custom fitting, biomechanical footbeds offer arch support while simultaneously aligning feet back to their natural state – making these sandals the ideal solution for anyone with foot ailments.

8-Crocs Fantastic Capri V Sequin Sandals

Crocs have earned themselves a sterling reputation as an ultra-comfortable casual footwear choice. Capri V Sequin flip-flops add a dash of class to work attire; featuring sequin straps and cushioned footbeds designed for all-day comfort thanks to Croslite foam structure providing light cushioning – ideal when moving around during the day.

9-Keen Stylish Whisper Sandals

Keen Whisper sandals are perfect for anyone who enjoys exploring nature. Possessing water-resistant uppers with secured-fit lace capture systems for added safety on all terrain. Their cushioned footbed provides arch support while attenuating shock absorption – perfect for hikes or long lunchtime walks.

10-Impressive Lulu Slide Sandals

FitFlop sandals were created with comfort in mind, and the Lulu Cross Slide style of FitFlop shoes is no different. Owning leather uppers with cushioned micro wobble board midsoles for the utmost in ease of wearing, slip-on design allows easy wearing while an arch-shaped design ensures long lasting support and arch support throughout your day.

11-Dansko Sophie Attractive Formal Sandals

Dansko footwear is known for providing maximum comfort, and their Sophie sandals certainly do not fail. Holding an appealing leather upper with adjustable straps that allow for the perfect fit, their cushioned footbed offers all-day cushioning comfort for enhanced stability over various terrain types.

12- Sanuk Yoga Top-Notch Work Sandals

Sanuk Yoga Sling 2 sandals are an ideal choice for ladies who prioritize comfort without forgoing style. Having an adjustable and flexible upper, with an authentic yoga mat material footbed cushioned footbed to maximize relaxation. These sling-back shoes ensure an incredible secure fit – making this footwear suitable for everyday wear.

Wind Up

Finding comfortable yet fashionable work shoes is essential to maintaining productivity throughout the day, whether that means opting for traditional Birkenstock designs or more athletic Teva sandals. There’s sure to be one out there that meets both of these preferences and requirements. By picking one of the 12 sandals listed here you’ll ensure your feet remain well cared-for no matter how hectic life becomes.

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