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The best decision I ever made as a ‘blogger’

When I started blogging some 12 years ago, it didn’t take too long before I was tagged as ‘Ghana’s premier celebrity blogger’, and deservedly so! I came in with the vision of creating a celebrity culture in a country where I was often asked ‘do we even have celebrities in Ghana?’ Despite the seeming impossibility, […]

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The best decision I ever made as a ‘blogger’
The best decision I ever made as a ‘blogger’

When I started blogging some 12 years ago, it didn’t take too long before I was tagged as ‘Ghana’s premier celebrity blogger’, and deservedly so! I came in with the vision of creating a celebrity culture in a country where I was often asked ‘do we even have celebrities in Ghana?’

Despite the seeming impossibility, I persisted and grew my brand, by covering ‘celebrities’ in Ghana and gradually expanded it to Africa and the rest of the world. I started with writing for US-based pan-African website Jamati.com as well as orjin-ent.org before starting my column in MondernGhana.com and Ghanaweb.com.  I later started my own blog, ‘The Jaded Renegade on BlogSpot before eventually launching www.ameyawdebrah.com in 2009. So yes I am soon celebrating my 10thanniversary. 

But covering celebrities wasn’t always as fun as it seemed. We went to all places at odd times, and even had our time being wasted (and it still happens, as nothing ever starts on time in Ghana) chasing after the news. And when we got the news, it wasn’t even enough to generate revenues for us. 

You’d only make some few dollars if you had scandalous news about a celebrity. As a blogger my primary source of revenue back then was ‘Google AdSense’.  Fortunately when I started, I had more readers from the UK and US than I had from Ghana, so I was making an okay amount of money from Google to keep me going for each month. 

Over the years, with more Internet penetration in Ghana, my Ghanaian audience grew to overtake every other region. So my total audience grew but the revenues didn’t reflect that growth because traffic from Ghana is a bit worthless on Google AdSense.  I can get 100,000 views from Ghana and make less money than what I get from 10,000 views from the UK. There isn’t enough quality advertisement within Ghana on the Google Ads, so publishers don’t make much on traffic from the country. Also, increasingly advertisers around the world are using alternative tools.

So how else could I make money from what I did passionately as a fulltime job? I had to learn the fast and hard way, when I woke up one day and my AdSense account had been deactivated by Google over claims that I had infringed on their policies. I now had to quickly find alternative ways of making money.  This happened few months after leaving Ghanaweb.com as a content editor, so it meant I was going to go hungry!

https://ameyawdebrah.com/survived-2014-without-google-adsense-money/

So I now decided to charge for promotions on my website.  I started charging musicians (sadly mostly the up and coming ones), filmmakers, event organizers etc. to write about their content.  

Fortunately, I managed to get the name of my website and brand on the lips of many Ghanaians and soon started getting some direct advertisements from businesses on my blog. Up to date, I don’t have a marketing team so I have to sit and wait for advertisers to come to me. Maybe, it is time to rather go out and start aggressive marketing to get advertisers in.

Anyway, one decision I took in this entire growth journey that I think has been beneficial or strategic was the addition of ‘lifestyle’ to my blog. So now I call myself a celebrity and lifestyle blogger! Under this umbrella, I am able to create content inspired and curated by my personal interests and daily activities around brands, travel and more.  

This opens the window of possibilities for promoting different businesses e.g. reviewing a phone, exploring a hotel facility, sharing experiences about using a financial instrument to a host of other possibilities!

This also means I am able to accept content from SEO marketers from all around the world. They submit lifestyle themed promotional content to me; and pay me to publish for them because they find my website to be of good quality. The money I make from one such article is more than what I make in a day on AdSense for 10 articles (even if all of these article were read by 100,000 people).

So there you have it, there are alternative ways to making money with your blog/website without chasing after traffic!

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People & Lifestyle

Call for entries: Lifebuoy Opens Applications for handwashing ‘Chief Education Officers’

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Lifebuoy GHD CEO Globle KV002

Unilever’s Lifebuoy, the world’s number one hygiene soap brand, has launched a creative competition that will see two (2) Chief Education Officers aged between 6-12years appointed to raise awareness on the importance of handwashing among school children.

Leveraging the power of peer-to-peer learning, the ‘CEOs’ will be selected from public and private schools in Ghana to help create impact by teaching other children about handwashing and personal hygiene in a series of fun and exciting activities.

The campaign dubbed ‘Lifebuoy H for handwashing CEOs’ is part of Lifebuoy’s activities to mark Global Handwashing Day which occurs every year on the 15th of October.

 Global handwashing day is an international handwashing campaign dedicated to motivating and mobilizing people worldwide to improve their handwashing habits as a strategy for disease prevention.

In 2020, Lifebuoy launched the H for Handwashing campaign to transform the letter H into a symbol for handwashing and to integrate hygiene awareness into the school curriculum. In 2021, Lifebuoy launched its first ever children’s book- an “H for Handwashing” alphabet book – in which children can explore the Alphabet with Azzy the horse. The book is intended to support school curricula all over the world, whenever and wherever children are taught the ABCs.

This year, Lifebuoy is going a step further by passing on the baton to the next generation who will teach their peers about handwashing, as studies have shown that children are more likely to change their behaviour when influenced by their peers.

Lifebuoy is encouraging Children from public and private schools in Ghana between the ages of 6-12years to take up this unique and exciting challenge.

Parents, Guardians and Teachers are also urged to encourage their children and pupils to participate in the competition by following these guidelines:

  • Share a 30- 45 seconds video of your child reciting their campaign manifesto by explaining what hygiene means to them and how they will promote better hygiene in their schools.
  • All entries must include the #LifebuoyCEOgh #GHD2022 hashtag and be submitted on Facebook and Instagram only via the brand’s pages @LifebuoyGhana.
  • Entries are open until the 10th of October, 2022.

The two selected CEOs will get the chance to become part of Lifebuoy’s award-winning ‘H for Handwashing’ movement and receive a certificate from the Unilever Ghana Leadership Team for their participation and commitment to the cause.  As part of celebrations to mark Global Handwashing Day, they will also visit the Unilever headquarters and factories to teach employees the importance of handwashing

The ‘CEOs’ will commit a minimum of ten hours a year to help spread the message of handwashing with soap to other children, at home and in schools. To enable them perform their roles, they will be trained in the use of Lifebuoy’s decade-old and well-proven  behaviour change material which will equip them to take the message forward.

For more information, follow Lifebuoy on Facebook, Instagram and Twitter @LifebuoyGhana

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People & Lifestyle

Have You Heard About BitiCodes IO?

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Binance image two hands exchanging crypto coin

Do you like cryptocurrencies? If you do, don’t forget to take a look at BitiCodes IO. (more…)

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People & Lifestyle

MTN Urges Customers To Register Their Sim Cards Before The September 30 SIMRegistration Deadline

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Customers registering their SIM cards at Temporary Registration point at Goaso in Ahafo Region

With only three days to the  September 30, 2022 deadline for SIM registration, MTN is urging its customers to have their SIM cards fully registered to avoid being disconnected.

All customers with voice and data SIM in phones and devices are mandated to register with the Ghana card before the deadline. All SIM cards that are not fully registered at the end of 30th September 2022 will be disconnected from using all services on the network.

Customers who are yet to register should start the process by dialing *404# or use the registration web portal https://simregistrationportal.mtn.com.gh to link their SIM to the Ghana card. Customers who have linked their SIM cards to the Ghana card can complete their registration by either visiting the nearest service centre/agent for the biometric capture or download the SIM Registration Self Service app on google play to complete the registration.

Read Also: MTN delegation meets Nana Addo

Commenting on the SIM registration deadline, the General Manager Regional Sales and Distribution, South, MTN Ghana,Abubakar Mohammed said, “we are encouraging our customers to register immediately to avoid long queues at registration centers and subsequent blocking of SIM cards after the deadline.”

“Customers who are not sure of their status can check their registration status by dialing *400#. “B-Cap Yes” means a customer is fully registered”.

To ensure all customers are fully registered before the 30th of September 2022 deadline, all MTN field staff have been deployed to different locations to check registration status and register customers who have not yet registered their SIM cards.

The Ministry of Communications and Digitalization announced the mandatory re-registration of all SIM cards in Ghana last year. The registration exercise which started in October 2021 is scheduled to end on September 30, 2022.

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People & Lifestyle

Ghana ranks 88th in the world by Digital Quality of Life …Ghana has the slowest mobile internet in Africa ?

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Ameyaw Debrah phone

Global digital wellbeing study finds that Ghana has the slowest mobile internet in Africa. (more…)

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People & Lifestyle

AIDEC Consultancies International & Academic City sign MoU to deepen practical AI knowledge

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The teams from AIDEC and ACity in a group photograph

Africa Integrated Development and Communications Consultancies (AIDEC) has signed a Memorandum of Understanding (MoU) with Academic City University College (ACity) to provide practical knowledge in areas of Science, Technology, Engineering, Arts and Mathematics (STEAM).

The MoU was executed on behalf of the two organizations represented by Mr. Ambrose Yennah, Executive Chairman of AIDEC and Professor Fred McBagonluri, President, and Provost of ACity.

Executive Chairman for AIDEC Consultancies, Ambrose Yennah, said: “the agreement seeks to provide students with practical hands-on-training in Data Science, Machine Learning, Robotics and other advanced technological training in Artificial Intelligence (AI) in areas of STEAM needed to efficiently work in the job market.”

He said the MoU is a private sector initiative between the two organizations to compliment government’s effort at digitalization and will enable them to collaborate with other Consortium Partners for the roll out of several Digital Solutions and Services.

“The agreement will include but not limited to the study and application of Artificial Intelligence (AI) tools, Robotics, Data Science, Machine Learning, Business Process Outsourcing Services (BPO) with specific focus on the health, and Educational Sectors including Executive Training for the Country Ghana and scaling up to the continent of Africa in the near-term,” he added.

President and Provost of ACity, Professor Fred McBagonluri, said the MoU will help in developing ready job skills by providing access to AI programmes that would help student use technology to pursue research initiatives that is focused on solving the needs of the society.

“The MoU, as part of its objectives, agree to establish, implement and create an enabling environment for students to engage in research and practical consulting assignments as a collaboration between industry and other academic institutions for practical, hands-on training, research, and fieldwork for their mutual good,” he said.

The Consortium Partners, he added, will provide top notch business, educational and technology solutions and services including Massive Open Online Courses (MOOC) platform as a virtual and open educational resource facility to our target customers in the public, private and third sectors.

AIDEC and ACity in collaboration with other Consortium Partners will identify projects ideas and invest in them to generate employment in IT/Digital Solutions and Services and generate income for the Consortium Partners whilst providing an avenue for upgrading the skills and competencies of students with creative and innovative technologies that will expose and prepare them for the job market including Students exchange programs for practical hands-on training, research and fieldwork.

The Consortium Partners agree to work to improve and expand their Institutional capacities in Artificial Intelligence, Robotics, Data Science, Machine learning including online learning platforms and programs to whip up the interest of students enrolling for higher education for STEAM, SparX leaning Xperience and other competency-based professional training programs for an all-inclusive digital transformation.

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People & Lifestyle

Can you fly with Delta 8 Gummies?

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Considering taking your Delta 8 Gummies on your next trip? But worried if it’s legit or if there are some unknown laws airlines companies have stated somewhere and you have no idea about them. US domestic flights allow flyers to carry delta 8 gummies that are legalized under the Farm Bill. However, this is not the case for overseas flights. Continue reading to know much more. (more…)

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