Rising North Carolina rapper YSB Tril unveils his heartfelt new single, “Lost,” out today via LISTEN TO THE KIDS/Geffen Records. Listen HERE. The emotive song, which shows off Tril’s entrancing melodic abilities, is yet another example of the 21-year-old MC’s ability to tap into his most personal feelings and infuse them with pop appeal. “Lost” is available now at all digital retailers, listen HERE.

Built around a warm acoustic guitar, “Lost” shows off Tril’s songwriting acumen by making a sense of loneliness and desperation feel not only optimistic but universally relatable. “I can’t keep falling by myself,” he croons during the song’s poignant chorus. “I may be wrong, but I still can’t tell.” His bittersweet yet defiant conclusion? “I think I’m lost, a hopeless romantic.”

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“Lost” is the latest in a string of magnetic cuts that have quickly made Tril one of the most talked-about newcomers in rap. Hailing from Clayton, North Carolina, a small town near Charlotte, Tril broke out in 2021 with his debut full-length project, the propulsive HOTSHOT. Across that record’s 13 songs, Tril flexed his now-signature combination of nimble rapping and the kind of voice that is rich and distinct enough to hang with the best singers of the moment.

Tril took his career to a new level earlier this year with STARSTRUCK 2, an eight-song mixtape that is even more vibrant and unforgettable than what came before it. He has earned praise from publications including Lyrical Lemonade, Respect magazine, and Rap Up, and has seen his songs integrated into the world of sports: “Ain’t The Same” was used by the NBA and Toronto Raptors before regular-season tip-offs, and “Count Me In” was included in EA Sports’ Madden NFL 22 video game. If “Lost” is any indication, YSB Tril’s emotional transparency and knack for unforgettable hooks will make him inescapable for years to come.\