We are in the era of YouTube, Instagram, and other social media stories that make it evident that video marketing is essential for brand marketing. Video has become an effective marketing tool that makes digital marketing more compelling and exciting for customers. 

Whether you want to advertise your product/services, boost customer engagement, or tell a story, you can make it enjoyable by compiling it into a vibrant and engaging video. Video marketing is an accessible and powerful lead that can help you stay ahead of the competition.

In this article, you’ll learn the top benefits of video marketing that can help your brand flourish. 

1. Video Enhances Engagement With Target Audience

No matter the case, there is nothing like video to catch your audience’s attention. Users spend more time on sites that incorporate video content, for example. By embedding videos on your website and social media presence, you can command the audience and retain them, consequently growing the engagement rate. Video content is one of the effective techniques of digital marketing Houston to grab the attention of potential customers. 

2. Bring Brand Closer To Its Customers

We’ve known for a while now that people enjoy watching videos and why video content is responsible for a higher conversion rate, yet we may not be aware of the hidden truth.

Customized video content is more likely to generate engagement through interactions. It will give your brand an advantage by developing reputation, trustworthiness, and truthfulness – essential traits for consumers who aim to connect with a business.

Support-wise, external reviews are the mechanism of choice for most marketers. In such a way, you can draw viewers’ attention by presenting an honest brand view from the famous influencer and sharing your business through such influencers as well.

3. Enhanced Brand Awareness

Making videos that touch the hearts of your audience is an excellent way to raise brand awareness. Videos that are either entertaining or informational in nature build and sustain your brand. They help you establish your identity and strengthen your relationships with customers.

4. Increase Revenue

With video advertising, you can run well-targeted ads or create short product and service videos that can convert a potential customer to a paying one. 

The manner in which companies make exceptional content that people relate to earns them revenue via the enlargement of the awareness of customers and engagement.

5. Influence Buying Decisions

Viewers use visuals as the determining factor if they will prefer certain products or services. The users are cognitively more likely to retain information presented in a video than when it was introduced in a text format. 

Videos can also have additional purposes. In particular, they can show how a product or service works before making a purchase, helping customers determine if the product or service is what they need.

6. Takes into Their Customers’ Requirements

Businesses can realize the benefits of using video marketing as a tool to provide their customers with the content they really need. It may be tutorials or onboarding resources, corporate videos that discuss company culture, and accepting customer testimonials telling about the product’s efficiency. 

Put yourself in a customer perspective; the obvious question is how you buy different items in your ordinary daily life. You desire to study and make a careful decision before making a purchase over the phone or hitting a digital OK button.

7. Better Social Media Engagement

Social media is an environment full of pictures and videos, videos of the commanders. Through viral videos, you can generate interest, inspire word-of-mouth marketing, and reach people in a big way as they go through their social networks.

8. Mobile Accessibility

In the age of smartphones and tablets, users are increasingly enjoying video content while preoccupied in transit. Developing mobile-friendly videos is an effective tool that helps your brand penetrate various segments of audiences no matter the geography, thus extending your coverage and engagement.

9. Establishment of Authority

The provision of necessary and unbiased information and experience of your brand through video content contributes to the development of authority in that sphere. It is possible to share expertise and handle the same issues as the audience and create their confidence in them as well as your credibility.

10. 10.Versatility and Creativity

Video marketing brings about open-ended avenues for creativity and invention. You can travel from animated explainers to live-streaming events to reach your audience in different ways, using various creative techniques to keep it exciting and entertaining.

11. 11.Long-lasting Impact on Viewers

Video content does not decay like other forms that disappear with time but persist in viewers’ minds. Convincing videos possess the ability to be retweeted/shared, so the chance of their story rising to the top is higher. This allows them to make a long-lasting impression that remains with their viewers even after they are done watching the video.

The necessity for qualified and caring elderly care providers is more important than ever in a time when the ageing problem is inevitable. The Certificate III in Aged Care will help you pursue a rewarding career if you’re considering a profession combining talent and heart. This certification gives you the skills you need to deliver high-quality treatment and opens up a world of options in the healthcare industry. Your first step towards a fulfilling career committed to improving the lives of older adults may be to grasp the significance and complexities of this course. Here, we explore the top 10 things to know about the Certificate III in Aged Care programme to assist you in making a wise choice.

1. Comprehensive Curriculum

Certificate III in Aged Care covers extensive subjects to help you understand the multifaceted nature of elderly care work. The curriculum includes subjects like:

• Individualised Support: Learning to offer personalised care that meets each aged person’s unique needs and options.
• Health and Well-being: Understanding how to guide older adults’ physical and emotional health.
• Safe Work Practices: Ensuring the protection of both caregivers and care recipients via the proper administrative centre protocols and practices.
• Legal and Ethical Responsibilities: Gaining expertise in the legal frameworks and ethical considerations in elderly care.

This complete curriculum guarantees you are adequately prepared to address numerous situations and challenges in elderly care settings.

2. Hands-On Practical Training

One of the standout capabilities of Certificate III in Aged Care is its emphasis on realistic, hands-on education. This aspect allows you to apply theoretical knowledge in real-world settings, such as aged care centres, under the supervision of skilled experts. This sensible experience is invaluable because it builds your confidence, enhances your capabilities, and prepares you for the needs of the process.

3. Flexible Learning Options

Certificate III in Aged Care studies alternatives to house-specific existence and commitments. Whether you opt for full-time or part-time, look at online or in-person instructions. There are numerous codecs to suit your needs. This flexibility makes it easier for people to balance their research with work, their own family, and different duties.

4. The Road to Higher Education

The Aged Care certification can be earned as a first step toward a higher education program or job promotion. Many graduates pursue advanced degrees, including a Certificate IV in Ageing Support or Diploma in Nursing. These advanced degrees may lead to more specialised jobs and leadership opportunities in the elderly care industry.

5. Huge Demand for Skilled Caregivers

Australia’s ageing population is creating an increasing need for skilled caregivers. This demand results in numerous career prospects for individuals holding a Certificate III in Aged Care. Openings exist in various environments, such as home care, community care, and residential aged care facilities. This strong demand frequently results in employment security, including competitive salaries.

6. Personal and Professional Fulfilment

Working in elderly care can be quite profitable on both a non-public and professional stage. Providing compassionate care to aged individuals permits you to make a vast difference in their lives. Many aged care workers find a deep feeling of achievement in their work, understanding that they’re helping to improve the first-rate lifestyles of their clients.

7. Diverse Career Opportunities

A Certificate III in Aged Care opens up many healthcare and social services career opportunities. Graduates can pursue roles along with:

• Aged Care Worker: Providing direct care and aid to elderly individuals in residential facilities.
• Community Care Worker: Assisting older adults living independently in their houses.
• Personal Care Assistant: Offering non-public care services, including hygiene help and mobility guide.

Depending on your pastimes and additional education, these roles can evolve into specialised positions like dementia care professionals or palliative care vendors.

8. Building Essential Soft Skills

In addition to technical capabilities, the Certificate III in Aged Care emphasises the development of essential tender competencies, consisting of:

• Communication: Effectively interacting with customers, families, and healthcare experts.
• Empathy and Compassion: Understanding and responding to the emotional and psychological desires of aged people.
• Problem-Solving: Addressing demanding situations and finding solutions to enhance care and aid.

These smooth capabilities impart notable, person-centred care and are extraordinarily valued by employers.

9. Supportive Learning Environment 

Typically, knowledgeable educators and trainers who have expertise teaching Certificate III in Aged Care create a safe and nurturing learning environment. Throughout your studies, you will receive mentorship, advice, and resource access as part of this assistance. You can flourish personally and academically in such a setting, setting you up for a lucrative future in elder care.

10.  Government Funding and Support

Those seeking a Certificate III in Aged Care can access various government funding opportunities and subsidies in Australia. The cost of the course can be significantly decreased with the help of these financial aids, increasing accessibility for a larger group of people.  

Conclusion

This certification is for all people looking to enter the aged care enterprise. It offers comprehensive schooling, realistic experience, and a pathway to further education and professional development. With the growing demand for certified aged care workers, this route presents fantastic process possibilities and private achievement. By developing each technical and soft competency, you’ll be prepared to provide exquisite, compassionate care to older adults, impacting their lives and the community tremendously. So, if you are passionate about creating a difference and need to discover a course that offers value, Certificate III in Aged Care is a fantastic desire.

TECNO, a leading smartphone brand in Africa and a globally recognized brand with operations in over 70 countries across five continents,
has reaffirmed its commitment to empowering Africa’s youth through its TECNO
Future Star initiative, “Empower the Pioneer.” In a notable ceremony,
TECNO awarded GHS 100,000 in scholarships to 34 students from the University of
Ghana’s College of Humanities. This significant event, held under the auspices
of the Memorandum of Agreement between TECNO and the College of Humanities,
underscores TECNO’s dedication to supporting brilliant students facing
financial challenges, particularly those pursuing STEM subjects.

Mr. Ernest Sonkor, National Channel Manager of TECNO Mobile Ghana,
expressed his enthusiasm for the program: “We are incredibly proud to be
here today, presenting these scholarships to such deserving students. At TECNO,
we believe in the transformative power of education and its ability to unlock
the potential of Africa’s youth. Through the TECNO Future Star Initiative, we
aim to inspire and support young college students, ensuring they have the
resources needed to pursue their dreams and contribute to technological
advancement.”

Professor Daniel Frimpong Ofori, Provost of the College of
Humanities at the University of Ghana, commended TECNO for its invaluable
support: “This scholarship program is a significant step towards nurturing
the next generation of Ghanaian scholars and innovation pioneers. The College
of Humanities is proud to partner with TECNO in this endeavor, and we are
confident that these scholarships will have a lasting impact on the lives of
the recipients.”

Mabel
Ntiamoah, a scholarship recipient, expressed her gratitude. “This
scholarship is incredibly meaningful to me,” she said. “It
significantly reduces my financial stress and encourages me to excel
academically. I am profoundly grateful to TECNO for their belief in us and
their investment in our future.”

By empowering these future pioneers, TECNO and the University of Ghana, college of
humanities are working together to create a brighter future for all.

Teser Group Limited Company, a Ghanaian-owned company operating globally in automobile and equipment sales and services  has presented  to Mount Olives Baptist Church, a state-of-the-art 30 seater bus during the church’s 30th Anniversary celebration.  (more…)

Many individuals get tempted to take on pest control tasks on their own in the present time where DIY approaches are greatly promoted by numerous online instructions and guidelines. Even though DIY pest management may appear like an easy and low-cost solution, it frequently results in more serious issues and possible risks. Long-term expenses and hygiene concerns can be avoided by being aware of the risks associated with do-it-yourself pest treatment and the reasons why contacting a professional is necessary.

The Hidden Dangers of DIY Pest Control

Ineffective Solutions

Various DIY pest management techniques rely more on personal experience than on scientific studies. While prescribed or homemade remedies may offer short-term respite, they frequently fall short of addressing the main cause of the invasion. It is difficult to completely get rid of pests without the right information and equipment, which might result in recurrent issues.

Health Risks

Disregarding having sufficient training when handling pesticides might have serious health consequences. Toxic substances found in many insects and pesticides can be dangerous if swallowed, breathed, or come into touch with the skin. When these drugs are used improperly, they can cause breathing issues, poisoning, and other health problems. Specialists, on the other hand, have the necessary training to use such substances effectively in order to reduce the risk to people and pets.

Environmental Impact

Pesticide misuse can have an adverse effect on the environment. Pest control solution overuse or improper disposal can pollute water sources, the ground, and wildlife that are not targets, such as birds, beneficial insects, and aquatic life. Experts follow environmental protection rules and are armed with environmentally friendly pest management techniques.

Potential for Property Damage

Self-made pest control frequently results in accidental property harm. For instance, utilizing the incorrect kind of bait or trap may cause harm to flooring, walls, or electrical wires. Sometimes, attempting to shut entry sites without the necessary understanding might make the situation worse by keeping pests inside and doing more harm.

Misidentification of Pests

For successful management, you must determine the sort of insect you are dealing with. Improper treatments may be used as a result of misidentification, wasting resources and making the infestation worse. Experts possess the knowledge and experience necessary to correctly detect pests and carry out focused management strategies.

The Advantages of Choosing a Licensed Pest Control Company

Expertise in Data and Understanding 

Experienced pest control specialists have expertise in handling a variety of pests and have a lot of experience in this field. They receive training to comprehend the biological processes, behavior, and best practices for controlling pests. Their experience enables them to create all-inclusive pest control strategies customized to your particular situation.

Advanced Tools and Techniques

Experts possess complex instruments and methods that are beyond the reach of the typical householder. These consist of industrial-grade pesticides, which are more secure and more efficient than generic options, and specialized equipment for identifying and tracking pests. Making use of these resources guarantees a more comprehensive and long-lasting solution for your pest issues.

Safety Measures

Experienced pest control companies place a high premium on protecting your household, pets, and property. Specialists are taught how to apply and handle chemicals properly, use safety gear, and comply to risk-reduction measures. They can also offer guidance on keeping an area free of pests and preventing further infestations.

Cost-Effectiveness

In the long term, employing an expert may prove to be more economical, even though it might appear like a costlier choice initially. DIY efforts frequently result in ongoing issues and repeated procedures, raising the entire expense. Experts ensure value for your money and provide you with peace of mind by offering assurances and warranties on their services.

Time Efficiency

Taking care of an infestation of pests can be a demanding and time-consuming task. Expert pest control companies can take care of the problem fast and effectively, freeing you up to concentrate on other essential responsibilities. Their methodical approach guarantees that the issue is resolved quickly and successfully.

Conclusion

Although it makes sense that DIY pest treatment would be appealing, the dangers and possible negative effects greatly exceed the advantages. There are several benefits to hiring an experienced pest control assistance, including as cost-effectiveness, modern equipment, safety precautions, and expert expertise. You can guarantee a long-lasting solution to your pest issues while safeguarding the environment, your health, and your property by hiring experts.

Telecel Ghana Foundation has trained 60 young girls from multiple schools in Koforidua on foundational skills in coding, robotics, and programming as part of its Grow Girls in STEM initiative. The beneficiary pupils were from local schools including Riis Presbyterian School, Seventh Day Adventist School, Nana Kwaku Boateng M/A Basic, and Victory Land Academy, all within the Koforidua municipality.

The training, organised in partnership with Asutem Robotics Academy at the Koforidua Regional Library, forms a key pillar of the Foundation’s Connected Learning programme, which provides robust Science, Technology, Engineering, and Mathematics (STEM) education and training for young girls across the country. By giving young girls STEM exposure through practical experience in artificial intelligence, data science, and robotics, the Foundation aims to inspire and equip them with the tools and skills they need to thrive in today’s digital world and bridge the existing gender gap in the field.

Through practical training and engaging experiences, the programme seeks to explain STEM careers, making them accessible and attractive to young girls. Guided by Asustem Robotics experts, the girls were introduced to core concepts of coding, robotics, and programming.  They had the opportunity to apply their newfound knowledge in breakout teams.  This approach bolstered their creativity, teamwork, and problem-solving abilities. 

 “Despite the vast opportunities the digital era presents, there is still a significant gap in digital skills, especially for young girls in underserved communities.” said Rita Agyeiwaa Rockson, Head of Foundation, Sustainability, and External Communications at Telecel Ghana. “The Grow Girls in STEM initiative directly addresses this disparity by contributing to a supportive learning environment where girls can explore, innovate, and excel in STEM fields.”

Josephine is in her second year at Victoryland Academy. After receiving training in building auto robotics and using Scratch – a programming language used to create games and virtual experiences, Josephine believes it can help her simulate surgical operations as a surgeon in future. “We used Scratch to undertake ocean clean-up exercises virtually for environmental preservation. I can use Scratch to practise surgeries virtually till I become a professional surgeon. I would also like to teach my friends and classmates what I have learnt today.”

STEM Coordinator for New Juaben South Municipality, Louisa Amanor said the Grow Girls in STEM initiative will help the girls acquire new digital skills and reshape their perceptions of what they can achieve in future. “We need the girls to interact with more female STEM trainers and mentors to breakdown their misconceptions that this field is the preserve of men. The more they see and visualise careers in the field, it would be easier to focus and build careers in STEM.”

The Grow Girls in STEM training in Koforidua is a testament to the Telecel Ghana Foundation’s dedication to empowering young girls. The Foundation aims to empower and train young girls to explore and excel in STEM fields to compete in a world increasingly driven by technology and innovation.