Hosting a global show and winning a GRAMMY are our goals for Stonebwoy – Universal Music Group

According to a rep from Universal Music Group, helping Stonebwoy win a GRAMMY and hosting a global show will be key indicators that their partnership was successful.
Yesterday, Stonebwoy was officially introduced to the Ghanaian press as an artist signed onto Universal Music Group’s, DEF JAM Recordings.

‘It took us 5 years’ – Stonebwoy speaks on joining Universal Music Group’s Def Jam Recordings

Responding to questions about how the international music label will advance Stonebwoy’s career, Lerato from UMG Africa revealed the KPIs to measure the success of their partnership will be seeing the dancehall act win a GRAMMY and host a solo sold out show on the global stage.
According to her, UMG is focused on producing 3 albums with the option of an extension to achieve their KPIs for the partnership.

Listen to her speak in the video below.
https://www.instagram.com/tv/CdLb5kEAJKI/?igshid=YTM0ZjI4ZDI=