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Spotify’s African Heat Campaign Celebrates African Dance Music Culture
“The rich diversity of musical talent in Africa inspires and engages fans around the world. Spotify continues to use the power of its platform to amplify African voices across a global stage, building an ongoing narrative that supports and puts African creators at the forefront.”– Phiona Okumu, Spotify Head of Music Sub-Saharan Africa.
Celebrating the power of African voices across the continent and beyond, Spotify is shining a spotlight on one of its flagship, curated playlists African Heat, through an interactive campaign that brings the spirit of Africa alive around the world.
The campaign journeys through a series of partnerships, activations, a dance challenge video (#africanheatchallenge), and more creative content opportunities that will play out through on-and-off-platform initiatives on local, regional, and international levels. Highlighting the diversity of African talent, the playlist is an explosion of Afro-centric sounds, carving out a space for African creators to showcase their music to a global audience.
Centered on the key role that the Afro-dance community has played in spreading African pop music across the globe, the campaign includes the likes of Focalistic, Fuse ODG, Olamide, as well as some of the leading female faces of dance music in Africa – Moonchild Sanelly, Sho Madjozi, Niniola, and Amapiano’s Lady Du.
“I remember when we launched Antenna dance, where people had to team up and dance. We had all types of entries from across the world from France to Australia, to the UK to countries in Africa. And there was a moment, where Africans were uniting through this one purpose which was dance and music. So definitely, dance has done a lot more than people just enjoying themselves. It actually helped bring Africa together and actually shed a positive light on Africa,” said Fuse ODG.
By including emerging and established artists alongside one another – Amapiano’s newer artists Focalistic and Lady Du together with Azonto dance genre pioneer Fuse ODG and Shaku Shaku street dance driver, Olamide – Spotify is showcasing its dedication to and investment in all artists.
Taking African Heat to The Streets with the #africanheatchallenge
The beautifully shot clip was directed by the talented, award-winning, Johannesburg-based Zandi Tisani, who uses her experience to draw attention to her work in edgy and bold ways. Set to Focalistic’s hit “Ke Star,” the clip encourages fans to immerse themselves in the sounds of the playlist, delving into the language of dance to express the connection between African communities worldwide that share a love of dance music. Watch the clip HERE.
The video features dancers from major cities in Africa and across the globe, including local sensation Kamo Mpela, Nigeria’s Boluwatife, Ghana’s DWP Academy and more as they move through the streets of their cities doing the #africanheatchallenge.
This is not the first collab between Spotify and Focalistic who, as one of Spotify’s RADAR AFRICA artists, has already benefited from the support that the program promises to artists across all stages of their career development. The African Heat campaign is another example of how Spotify continues to showcase and support African talent.
“My music is an honest expression of who I am and where I come from, Pitori! I am the voice of the hood! I am the voice of the YOUTH! I want to take my voice to the world and Spotify is helping me do that. With my recent DaVido collab on the ‘Ke Star (Remix)’ promoting African Heat to a wider audience gives me and other African artists more opportunities to reach millions of Spotify listeners,” said Focalistic. “Music is a universal language and I want the world to understand our lingo, our movement, and our sound! I’m excited to see where we can go! To the top!! Ase Trap tse ke PINA tsa ko Kasi!”
On the playlist today, fans can find Spotify Clips, featuring soundbites and self-shot videos from the artists mentioned, speaking to the impact and influence of African Dance culture. These artists will also appear on large-scale Spotify billboards to promote African Heat in New York City and Toronto.
Amplify Spotify’s commitment across Africa
Spotify recently expanded its footprint in Africa by launching into new markets including Ghana, Kenya, Nigeria, Tanzania and Uganda, giving African creators the opportunity to connect with a global audience of fans. With its unrivalled mix of features that have made it the world’s most popular audio streaming subscription service, including more than 70 million international and local songs and over 4 billion playlists, Spotify is excited to introduce its African audience to a best in class product and a localised experience MADE FOR AFRICA!
Follow the conversation and join the #africanheatchallenge on Spotify social media platforms including Facebook: @spotifyAfrica | Instagram: @spotifyAfrica
#SpotifyAfrica
Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com – to embed Spotify into a website – right click on any playlist, go to ‘share’ and copy embed code.
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Listen Up: Deuce Caliber comes through with ‘Bush Animal’
![](https://ameyawdebrah.com/wp-content/uploads/2024/06/Screenshot_20240625_135409_Gallery_optimized_150.jpg)
Following the success of his previous Afrobeats hit “Woman,” American-based Ghanaian music maestro Deuce Caliber, renowned for his distinct sound and lyrical prowess, has again dropped a music masterpiece, ‘Bush Animal’ produced by Datbeatgod. (more…)
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Riycon releases long-awaited song “Your Bae”
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Marco Lowrey Releases New Afrobeat Single “Ohemaa”
![Marco Lowrey Releases New Afrobeat Single "Ohemaa"](https://ameyawdebrah.com/wp-content/uploads/2024/06/ML-promo-pic.jpg)
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U.S.-Based Ghanaian Artist Qwamenewking Releases New Single “Adwoa Serwaa”
![Qwamenewking](https://ameyawdebrah.com/wp-content/uploads/2024/06/IMG_8354.jpeg)
U.S.-based Ghanaian artist Eric Frimpong, better known as Qwamenewking, has just released his much-anticipated single titled “Adwoa Serwaa.” The song is now available on all major streaming platforms, capturing the hearts of fans with its vibrant rhythm and soulful lyrics.
“Adwoa Serwaa” is an excellent blend of Afrobeat and highlife, infused with Qwamenewking’s unique style that has consistently charmed Music lovers both in Ghana and abroad. This single tune shows how much he pays homage to his root ,beauty and grace of a Pure Ghanaian woman named Adwoa Serwaa.
In the track, Qwamenewking employs a rich fusion of traditional Ghanaian musical elements and modern production techniques, creating a sound that is both nostalgic and contemporary. The song’s instrumentation features vibrant percussion, melodic guitar riffs, and smooth vocal harmonies, showcasing Qwamenewking’s ability to blend the old with the new seamlessly.
Eric Frimpong, well known as Qwamenewking, has been a prominent buddy in the Afrobeat and highlife music scenes, particularly among the Ghanaian diaspora in the United States. His music is known for its Amazing storytelling and cultural resonance in his songs. With each release.
Stream “Adwoa Serwaa” Now via the links below
https://audiomack.com/
https://www.boomplay.com/
Music lovers can also stream “Adwoa Serwaa” on all major platforms, including Spotify, Apple Music and YouTube And Don’t Forget to follow him on all Social Media platforms.
Facebook- @Qwamenewking / @ Kingsmusic
X – Qwamenewking
Instagram- Qwamenewking
Linktree- Qwamenewking
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6LACK Returns With New Song “Fuck The Rap Game
![6LACK Returns With New Song "Fuck The Rap Game](https://ameyawdebrah.com/wp-content/uploads/2024/06/unnamed-8.jpg)
Today, the multi-platinum, four-time GRAMMY-nominated artist 6LACK returns with the release of his stirring new song “FTRG” (“Fuck The Rap Game”) via LVRN/Interscope Records. The track sees 6LACK in deep reflection as he honors his rap roots, revealing much about his own staggering personal and professional journey. A journey lined with the tumultuous ups and downs of the music industry that goes hand-in-hand with his own journey as a man in today’s world. It’s the result of a man vehemently working to be his best for his family, his friends, his peers, his community and himself, choosing to stay focused on his higher purpose that led him to find music. Directed by AboveGround, the video brings to life the many sentiments at play in this song: The flashiness and allure of the industry while 6LACK bares himself and remains authentically him.
“FTRG” follows the release of his beloved More Lonely Nights acoustic project that celebrated the one year anniversary of his Grammy-nominated album, Since I Have A Lover. It also arrives as 6LACK is in the middle of his striking No More Lonely Nights Tour that has introduced a series of intimate performances that capture the raw emotion that lines the collection of songs on Since I Have A Lover, delving into 6LACK’s personal journey with mental health, healing, personal growth, love and finding his way through it all — the good and the bad.
Since I Have A Lover has received large critical acclaim from the likes of NPR, Zane Lowe, Rolling Stone, Forbes, Business Insider, Complex, Fader and Pitchfork to name a few. It introduced a collection of profound songs speaking on mental health, recovery, self-improvement, love and revealed much about 6LACK’s personal journey navigating life’s highs and lows. It’s 6LACK like we’ve never seen or heard him before. The album features stunning collaborations with Don Toliver, Wale, India Shawn, Ty Dolla $ign, QUIN, and production by Leon Thomas, OZ, Fwdslxsh, Scribz Riley, EarthGang’s Olu, Teddy Walton and others.
ABOUT 6LACK:
Pronounced “Black”, the four-time GRAMMY-nominated and multi-platinum selling artist has brilliantly captured a voice of a generation through his dynamic art for years now. Born and raised in Zone 6 of Atlanta, 6LACK exploded onto the scene with his breakout debut FREE 6LACK album in 2016, cementing his insatiable, singular sound. He was later catapulted into stardom in 2018 with the arrival of his critically acclaimed album, East Atlanta Love Letter, which hit No. 1 on the Top R&B Albums and peaked at No. 3 on the Billboard 200.
The revered artist has amassed over 9.2 billion global streams across platforms while also giving the world some of the biggest hits from the past decade through explosive collaborations with some of today’s most beloved artists including J. Cole, Future, Selena Gomez, Young Thug, Timbaland, Normani, Isaiah Rashad, Rita Ora, Ty Dolla $ign, Lil Baby, Khalid, Jessie Reyez, Nao and many more. Most recently, his colossal collaboration with Lil Tjay on the song “Calling My Phone” earned him a No. 1 on Billboard’s Hot R&B/Hip-Hop Songs chart, No. 1 on the Hot Rap Songs chart and hit No. 3 on the all-genre Billboard Hot 100 chart. The track has since reached platinum status and was brought to life through a moving performance on The Tonight Show with Jimmy Fallon.
6LACK: NO MORE LONELY NIGHTS TOUR DATES:
Sat Jun 22 | Waukee, IA | Vibrant Music Hall
Thu Jun 27 | McKees Rocks, PA | Roxian Theatre
LISTEN TO THE SINCE I HAVE A LOVER LP HERE
LISTEN TO THE NO MORE LONELY NIGHTS EP HERE
6LACK Press Photos: https://umusic.box.com/s/
Follow 6LACK: INSTAGRAM I TWITTER I YOUTUBE I SOUNDCLOUD | FACEBOOK I WEBSITE
For more information visit www.6LACK.com
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