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Take Your Phoenix Business to the Next Level with SEO



Take Your Phoenix Business to the Next Level with SEO

In today’s fast-paced digital age, having a strong online presence is crucial for any business to succeed. And what better way to achieve this than investing in Search Engine Optimization (SEO) strategies? As a business owner in Phoenix, you can take your online visibility to the next level through effective SEO practices. 

By optimizing your website with the right keywords and content, you’ll attract more potential customers, increase your web traffic, and ultimately improve your bottom line. With the right SEO strategies in place, you’ll stay ahead of your competitors and establish a strong brand presence in the digital world. So why wait? Take your business to the next level with Xpand Digital Phoenix today.

SEO must be noticed for businesses aiming to grow and dominate the online space. The vibrant landscape of Phoenix demands innovative and tailored strategies. Here’s how you can take your Phoenix business to the zenith with the power of SEO.

The Significance of SEO in Phoenix

Phoenix is a bustling city with a vibrant online presence. A strong SEO strategy is crucial for businesses to stand out. Being able to optimize your website with relevant keywords and phrases ensures that search engines can understand and index your content, making it easier for potential customers to find you. 


Additionally, SEO can help boost your website’s credibility and authority, leading to a higher ranking on search engine results pages. With so many businesses vying for attention in, investing in SEO is a smart choice for those looking to grow their online presence and reach a wider audience with the help of SEO agency in Phoenix.

Phoenix’s Competitive Landscape

The City of Phoenix boasts a diverse business ecosystem. With rising startups and established enterprises, standing out becomes a challenge. Here, SEO becomes an indispensable tool.

Tapping into Local Audience

A considerable portion of search engine queries is local. People search for services “near them.” For Phoenix businesses, local SEO ensures you’re the first name in search results that locals think of.


Keyword Research – Your SEO Foundation

Keyword research is the foundation of a strong SEO strategy. It’s discovering what search terms users use to find content related to your business or industry. Knowing which keywords to target can make all the difference in driving traffic and improving your website’s search engine rankings. 

The Importance of the Right Keywords

In SEO, it all starts with keywords. They determine how your potential clients find you. Using the right keywords can position your Phoenix business at the top.

Tools for Effective Keyword Research


Several tools, such as Google Keyword Planner and SEMrush, can aid businesses in identifying high-impact keywords relevant to Phoenix SEO services.

On-page SEO Techniques for Success

Driving traffic to your business website is key to online success, but it’s not always as easy. With the help of On-page SEO techniques, however, this daunting task can become a whole lot easier. Whether optimizing your website’s content or doing keyword research, incorporating these techniques into your digital marketing game plan is crucial. 

By understanding your business goals and objectives and using proven strategies, they can help you identify and implement the best On-page SEO techniques to take your your online marketing presence to the next level. With these tools in hand and a team of experts, your business can soar to new heights in the the digital marketing realm.

Optimizing Website Content


Content remains king. Tailoring your content around keyword research ensures higher rankings and better engagement.

Meta Descriptions and Title Tags

These brief snippets can drastically impact click-through rates. A compelling meta description and title tag can be the difference between a click and a miss.

Harnessing the Power of Off-page SEO

As an essential component of digital marketing, search engine optimization (SEO) is crucial in driving organic traffic to your website. However, it’s about more than just optimizing the content on your website. Off-page SEO plays a vital role in optimizing your web presence as well. 


By effectively harnessing the power of off-page SEO, you can create a strong online footprint, attract high-quality backlinks and increase your domain authority. SEO company specialises in implementing off-page SEO techniques that aid in boosting your visibility in search engine results pages and, ultimately, drive more organic traffic to your website. 

Backlinks: SEO Gold

Backlinks from credible sources can significantly boost your website’s authority, increasing its chances of ranking higher.

The Role of Social Media

Social media and signals from platforms like Facebook and Instagram can indirectly boost SEO. Engaging content that gets shared on social media amplifies your reach and authority.


Local SEO – Making Your Phoenix Business Shine

As a business owner, you likely know the importance of standing out from the competition. One way to do that is through local SEO. Local SEO targets consumers in your area, making it more likely that they will come across your business when searching for services or products in the city. 

By optimizing your website and online presence for local search queries, you can increase visibility and local ranking and attract more potential customers. Let your business shine by investing in local SEO tactics to help you rise above the rest.

Google My Business Optimization

For local businesses in Phoenix, Google My Business listings can drive immense traffic. Ensure it’s optimized with accurate details and positive reviews.


Local Citations Matter

Consistency in your business’s name, address, and phone number across the web can enhance local search rankings.

The Mobile-First Approach in SEO

With the rise of mobile devices, it’s no surprise that the mobile-first approach has become a crucial aspect of SEO strategies. As more and more users browse the internet on their phones or tablets, businesses must ensure their websites are optimized for mobile viewing. 

Search engines like Google now prioritize mobile-friendly websites in their rankings, making it even more important to prioritize the mobile-first approach. By focusing on creating a seamless mobile experience, businesses can improve their website’s user experience, increase engagement, and ultimately drive more traffic and conversions. 


For businesses in Phoenix looking to improve their SEO, the mobile-first approach is a crucial, a digital strategy and a digital marketing agency, strategy, that can’t be ignored.

Why Mobile Optimization is Crucial

With a majority of searches originating from mobile devices, having a mobile-optimized site is no longer optional.

Speed and User Experience

Mobile users expect quick load times and seamless navigation. Improving these can significantly reduce bounce rates.


Technical SEO – Behind the Scenes Work

Technical SEO is the backbone of any successful website. The behind-the-scenes work ensures your website is optimized for search engines to crawl and index. Although technical SEO can sound daunting, it’s a vital part of your digital marketing strategy that should be addressed. 

Technical SEO includes a range of tasks such as website speed optimization, URL structure, mobile responsiveness, crawl errors, and many more. All of these aspects work together to make your website more accessible and user-friendly – not just for search engines but also for your visitors. 

With proper, technical knowledge of SEO, your website may be able to rank on search engines, ultimately impacting your online visibility and business growth. That’s why it’s crucial to hire the right SEO expert to handle the complexities of technical SEO, so you can focus on delivering great content and engaging with your audience.

Site Architecture and Crawling


A well web design and clean site structure helps search engine bots easily navigate and index your site.

Secure and Accessible Websites

Adopting HTTPS and ensuring your site is accessible can significantly boost your SEO rankings.

Content Marketing and SEO Synergy

Content marketing and SEO synergy is the game-changing strategy businesses are using to stay ahead of their competition in the digital market. In the fast-evolving world of search engine optimization, more is needed to attract new visitors to your website; the ultimate goal is to convert them into loyal customers. 


Content marketing creates targeted, informative, and engaging content that is designed to drive organic traffic to your website. This, in combination with an optimized SEO strategy, will boost your website’s search engine ranking, drive more traffic to your website, and convert more leads to customers. 

This is why businesses are realizing the importance of integrating content marketing and SEO strategies to stay at the top of their search engine ranking. With the right SEO company, they are turning their website into a powerful, digital marketing agency, a social media marketing company, digital marketing agency, company, digital marketing agency and tool that drives business growth and profitability.

Creating Value with Content

High-quality content tailored to business needs of your audience can drive engagement, shares, and backlinks.

The Role of Blogging


Regularly updated blogs provide fresh content for search engines and can position your business as an industry leader in Phoenix.

Monitoring and Analytics – The Pulse of SEO

When it comes to successful SEO strategies, keeping your finger on the pulse of your website’s performance is essential. Monitoring and analytics tools are the key to understanding how your site ranks in search engine results pages, which keywords drive traffic, and where you may need to make improvements. 

SEO experts use these tools to stay ahead of the competition and drive business results. The right analytics can reveal important insights that allow you to adjust your tactics in real-time and stay ahead of search algorithm updates. 

Investing in monitoring and analytics ensures that your website remains optimized and highly visible to potential customers.


Tracking SEO Metrics

Tools like Google Analytics allow businesses to track organic traffic, bounce rates, and conversion metrics.

Iterative Improvements

SEO isn’t a one-time task. Continuous monitoring helps in refining strategies and improving results.

The Future of SEO for Phoenix Businesses


As the internet continues to dominate our daily lives, the importance of a solid online presence for businesses cannot be overstated. As competition rises in, SEO has become essential for companies to reach potential customers. 

With the ever-changing algorithms of search engines like Google, the future of SEO is constantly evolving. However, one thing is for sure – businesses prioritising SEO will have a distinct advantage over those not. Industry experts predict that artificial intelligence will play an even more significant role in SEO, making it crucial for businesses to stay up-to-date with the latest trends and techniques. 

Phoenix businesses that invest in SEO will reap the benefits of an increased digital footprint, paid advertising, and improved in search engine results and rankings, resulting in greater visibility and growth. The future of SEO is bright, and businesses that embrace it will thrive.

Voice Search and SEO

With the rise of voice-activated devices, voice search optimisation is becoming crucial.


AI and SEO

Artificial Intelligence, especially with tools like Google’s BERT, is changing the SEO landscape. Phoenix businesses must stay updated.

Why Partnering with an SEO Expert Makes Sense

You’re not alone if you’re unsure what SEO is or how it can help your business. SEO, or search engine optimization, is a digital marketing strategy that involves optimizing your website and content to improve your search engine ranking. 

In other words, SEO helps your business appear at the top of search engine results when potential customers search for specific keywords or phrases. But managing your SEO strategy can be complex and time-consuming, so partnering with an SEO expert in Phoenix is smart.


With their expertise in social media marketing and knowledge of search engine algorithms, a professional SEO agency can help your business outrank the competition and attract more qualified leads. So if you want to improve your business found online visibility and keep up with today’s full digital marketing landscape, partnering with an SEO expert is a no-brainer.

Expertise and Experience

SEO is intricate. Partnering with experts ensures that your business benefits from tried and tested strategies.

Staying Updated with Algorithm Changes

SEO algorithms are ever-evolving. An expert can help your business navigate these changes effectively.


Conclusion: SEO – A Game Changer for Phoenix Businesses

In conclusion, implementing SEO tactics can truly take your business to new heights. By optimizing your website and content to rank higher in search engine results, you increase your chances of reaching potential customers who are actively searching for the products or services you offer. 

With the right strategy, SEO can help establish your business as a credible and trustworthy source more customers. It’s always possible to start focusing on improving your SEO, and investing in this crucial aspect of your online presence can lead to significant growth and success for your business.

In the whole digital marketing age, SEO is not just an added advantage but a necessity. For Phoenix businesses aiming for growth and dominance, SEO offers a roadmap. Implementing robust strategies and staying updated can ensure that your business isn’t just new website with another name, but a brand that stands out in the whole digital marketing landscape.

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People & Lifestyle

What Ohm Is Best for Salt Nic Vape Juice?



136139501 vape pod system or pod mod with changeable cartridges close up small size devices for inhaling

In the past few years, it has become increasingly common for pod-based vaping devices to work with coils of different resistances. Depending on the device, that’s done either by offering different pods that all work with the same device or by allowing you to remove the coil from the pod and install a different one. That’s great for vapers who are restless and like to try new things, but it can also be problematic if you’re looking for an experience that’s simple and straightforward – especially if you’re planning to use your device for salt nic vape juice.

As you might be aware, nicotine salt e-liquid is generally the most potent vape juice on the market. Available in strengths that usually top out at around 50 mg/ml, nicotine salt e-liquid is intended to deliver nicotine as efficiently as a tobacco cigarette. That’s exactly what you want if you’re new to vaping because it helps to ensure that you’ll be completely satisfied with the switch and won’t be tempted to revert to smoking. The high strength of salt nic vape juice can become a major drawback, though, if you inhale too much of it at a time – which is exactly what can happen if your vaping device is too powerful.

So, are you thinking about buying a new pod vape – or trying to buy new coils or pods for your existing device – and wondering what ohm is best for salt nic vape juice? We’ll start you out with a direct answer, and then we’ll explain the logic behind it.

The ideal coil resistance for nicotine salt vape juice is usually 0.5 ohm or higher.

To learn why that’s the case, you’ll have to read on! 


What Do Ohms Mean in Vaping?

When people talk about ohms in vaping, what they’re talking about is the electrical resistance of the heating coil that vaporizes the e-liquid. A vape coil is made from a material or alloy with a high resistance – usually kanthal or stainless steel – and the material becomes hot when electricity flows through it. The resistance of the coil describes how much it restricts the flow of electricity. A coil with a lower resistance is less restrictive to electrical current, which means that it’ll operate at a higher wattage for a given battery voltage. 

If all of this sounds confusing, here’s the most important thing that you need to know: A coil with a lower resistance usually produces more vapor than a higher-resistance coil. That’s why a coil with a resistance of about 0.5 ohm or higher is usually best for salt nic vape juice – because you don’t want to use a high-strength e-liquid with a device that produces huge clouds.

Before you assume that any vaping device with the right coil resistance is going to be good for nicotine salt, though, it’s crucial for you to understand the importance of your device’s airflow characteristics. We’ll discuss that next.

A Vape’s Airflow Is Almost as Important as Its Coil Resistance


Before you buy any vaping device for nicotine salt e-liquid, you need to take a close look at its airflow characteristics. If you’re using salt nic, you’ll almost certainly want to use the mouth-to-lung inhaling technique because that’s the way you inhale when smoking a cigarette. In order to deliver a good experience for mouth-to-lung inhaling, a vaping device needs to have tight airflow.

The good news is that most of the pod systems and small vape pens on the market are designed for mouth-to-lung inhaling – so in most cases, you don’t need to worry too much about this. The airflow of vaping devices has become a bit more important for nicotine salt users in recent years, though, because it’s increasingly common these days to find powerful “pod mods” that are pod based but offer the vapor production of full-fledged vape mods. These devices are often designed for direct-to-lung inhaling and can potentially be extremely unpleasant to use with salt nic vape juice. 

So, how can you identify whether a pod vape or vape pen is designed for mouth-to-lung or direct-to-lung inhaling? The easiest way to tell is by looking at the device. A mouth-to-lung vape will usually have these characteristics.

  • It’ll usually be very small. Most mouth-to-lung vapes are thin enough to carry comfortably in your pocket. It’ll probably also be small enough that you can easily conceal the entire device in your hand for discreet vaping.
  • It’ll either have a tiny airflow opening, or it’ll have a dial or tab that allows you to adjust the airflow. A tobacco cigarette has a tight draw, so adjustable airflow can be a very useful feature for a vaping device to have if you want to replicate the experience of smoking as closely as possible.
  • It’ll have a narrow mouthpiece. In order for a vaping device to have the same tightness as a cigarette, it makes sense that the mouthpiece should be about as narrow as a cigarette. If a device has a wide mouthpiece, it’s probably designed for direct-to-lung inhaling. Although direct-to-lung vapes often have adjustable airflow, it’s still hard to get a device with a wide mouthpiece to deliver a cigarette-like draw.

How to Know if You’re Getting Too Much Nicotine

Are you concerned that the vaping device you’re currently using might not be the right one for nicotine salt? If your device’s cloud production is too much for the nicotine strength you’re using, you’re going to get more nicotine than you need and won’t enjoy your experience. If you have trouble vaping because it irritates your throat or makes you cough – or if you find that vaping makes you feel jittery or overly buzzed – there’s a good chance that you’re consuming more nicotine than you need. In this case, you have three options:

  • You can try switching to a lower nicotine strength. Many nicotine salt e-liquids are available in two different strengths, and you may find that the lower strength provides a good experience with your device.
  • You can try switching to e-liquid with freebase nicotine. Freebase e-liquids are available in much lower strengths – usually 3 and 6 mg/ml – that are appropriate for more powerful vaping devices.
  • You can switch to a different vaping device. Pod systems and vape pens designed for mouth-to-lung inhaling are often quite inexpensive, so this shouldn’t cost too much.
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People & Lifestyle

Infinix Unveils HOT 40 Series in Collaboration with Black Sherif and Vodafone Ghana



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 Infinix, a renowned smartphone brand, has teamed up with the current Vodafone Ghana Music Awards Artiste of the Year, Black Sherif, and Vodafone Ghana, to unveil the HOT 40 Series. According to Infinix, this partnership symbolises a dynamic fusion of technology, music, and connectivity, and aims to inspire and empower the youth.

Summer Yao, HOT SERIES Product Director at Infinix, commented, “The partnership between Infinix and Black Sherif represents a perfect synergy of Infinix’s technological prowess and Black Sherif’s creative musical talents. This collaboration goes beyond the convergence of technology and music; it is about empowering today’s youth. Infinix and Black Sherif are dedicated to providing technology that reflects the aspirations of young generations. Moreover, this partnership holds significant cultural significance, symbolising the integration of technological innovation and cultural richness.”

David Umoh, Director of the Consumer Business Unit at Vodafone Ghana, remarked, “Our collaboration with Infinix is a key stride towards fulfilling Vodafone Ghana’s goal of democratising access to digital technology for everyone. We’re excited to be part of this pivotal movement in narrowing the digital gap.”

Each HOT 40 Series purchase is accompanied by a unique 30GB data package from Vodafone, allocated as 5GB monthly for six months. This package ensures that customers can fully enjoy their new devices without concerns about data consumption.

The HOT 40 Series, comprising the HOT 40 Pro, HOT 40, and HOT 40i, is engineered for the ultimate gaming and entertainment experience. These devices boast high performance, superior displays, and camera features, all at an affordable price. 


The HOT 40 Pro is specifically tailored for gaming aficionados. It is equipped with a MediaTek Helio G99 processor, a 120Hz touch sampling rate, and a robust 5000mAh battery supported by Power Marathon technology for prolonged usage. The HOT 40 Pro also sports a 108MP main camera and a 32MP front camera. The series is distinguished by its elegant crystal design, available in various colours, including the new Starfall Green.

The HOT 40 Series is available at Vodafone retail shops, Infinix-accredited stores and online platforms such as Xpark, Jumia, ElectroMart, and Franko Trading.

For more details, visit Infinix Mobility (

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People & Lifestyle

Prince Bright returns leads Ghana to the Moon Festival



Prince Bright BukBak

Ghana to the mood slated for16th December at Bayview Village starting 3pm is an inaugural annual platform for emerging and established Ghanaian artists. The event is set to ignite the global music scene with its unique blend of talent discovery and international promotion. 

The event kicks off with a pool party, festival, and a concert. This initiative aims to not only uncover hidden gems but also propel established artists to new heights, showcasing the rich tapestry of Ghanaian music to the world. 

We have Legendary talent like Prince Bright from Buk Bak, energy rhymes Masta Kumerican Kofi Jamar, J Derobie, Soultry sounds by Veana Negasi, Up and coming viral sensation Aligate App, The Roots Collective featuring Offei. 

Music, Violin Boyfriend and AfroElectra to name a few.

A Platform for All


Ghana to the Moon welcomes Ghanaian artists of all genres and backgrounds, providing a stage where creativity and passion can shine. Whether you’re a seasoned performer or just starting your musical journey, this platform offers an invaluable opportunity to connect with a wider audience and elevate your career.

For Editors: 

About Ghana to the Moon

Born from a passion for music and a deep appreciation for Ghanaian culture, Ghana to the Moon is a collaborative effort between

American and Ghanaian music enthusiasts.


With a mission to foster international connections, provide opportunities for emerging talent, and celebrate Ghana’s rich musical heritage, this platform is poised to make a significant impact on the global music scene.

For media inquiries, please contact: Embark on a musical journey with Ghana to the Moon and discover the next generation of Ghanaian music stars. 

Follow us on social media for updates and behind-the-scenes access:

Instagram: @Ghanatothemoonfest

Ghana to the Moon: Your Passport to the Global Music Stage!

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People & Lifestyle

Ghana to the Moon: A Stellar Musical Extravaganza



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Get ready for an unforgettable musical adventure as Ghana to the Moon, an inaugural annual platform for emerging and established Ghanaian artists, takes center stage on December 16th, 2023, at Bayview Village.

This electrifying event promises to ignite the global music scene with its unique blend of talent discovery and international promotion.

Unveiling Ghana’s Musical Gems
Ghana to the Moon is not just a concert; it’s a celebration of Ghana’s rich musical heritage and a platform for showcasing the country’s burgeoning talent. Whether you’re a seasoned music aficionado or simply seeking an unforgettable entertainment experience, this event has something for everyone.
Musical Icons Taking the Stage

Prepare to be captivated by the mesmerizing performances of Ghana’s finest musical talents, including the legendary Prince Bright from Buk Bak, the energetic rhymes of Masta Kumerican, Kofi Jamar’s soulful sounds, the viral sensation Aligate App, J Derobie, Heartman Lali, The Roots Collective featuring Offei.Music, Violin Boyfriend, and AfroElectra, and many more.

A Musical Journey Awaits
Ghana to the Moon kicks off with a pool party, followed by a vibrant festival and a grand finale concert that will leave you spellbound.


This event is more than just a concert; it’s an opportunity to immerse yourself in the vibrant tapestry of Ghanaian music and culture.

Join the Movement
Embark on a musical journey with Ghana to the Moon and discover the next generation of Ghanaian music stars. Follow us on social media for updates and behind-the-scenes access:
Instagram: @ghanatothemoonfest
More Info:
Ghana to the Moon: Your Passport to the Global Music Stage!

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People & Lifestyle

Rapperholic Exhibition: Celebrating a Decade of Music, Culture and Creative Resilience



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Get ready to be serenaded by the melodies of greatness as we unveil an exhibition like no other – “The Rebirth: Rapperholic Exhibition.” Eagle Plug in partnership with The Mix Design Hub brings you the show of the decade.


In the enchanting realm of music, where beats tell stories and rhythms weave sagas, join us for a celebration that transcends time and space.


From December 10-16, 2023, you are invited to step into the “The Rebirth: Rapperholic Exhibition,” a gateway to the extraordinary life of the music and style legend, Sarkodie. From the pulsating heart of Koforidua and the communities of Tema to the grandeur of the global stage, this exhibition promises a journey through the very fabric of the iconic rapper’s existence.



Picture stepping into rooms that breathe life into Sarkodie’s early days – a visual symphony depicting the roots of his rise, the nurturing embrace of family, and the pivotal moments that etched his name in the annals of music history. Each room, a micro-exhibition, takes you through the beats that shaped the artist we love and appreciate.

But this show isn’t merely a retrospective. It’s an immersive experience, a pilgrimage waiting to lead you through the beats of resilience, the crescendo of artistic mastery, and the harmony of evolution.


As you walk through the corridors, immerse yourself and discover more than just visuals. Immerse yourself in the unreleased tracks, where the notes resonate with untold stories.



Feel the energy of the grand finale brunch, an intimate rendezvous with Sarkodie’s journey, and witness the climax – Rapperholic 2023, a culmination of a decade-long saga.


Mark your calendars, tell your friends, and let the world know – “The Rebirth: A Decade of Rapperholic” is not just an event; it’s a celebration of a cultural icon.



The countdown has begun, and the stage is set for a brilliant spectacle that will echo in the corridors of musical history.


Visit or call +233 544 334 006


Join us in the anticipation, and let the beats of Sarkodie’s legacy guide you.



A symphony awaits you!

































Eagle Plug is a modern entertainment management and marketing company providing world-class solutions and products for the African entertainment ecosystem. They are a 360-service company with the key mission to connect, produce, and market African Creative Artists to the world through business services, advisory support and commercialisation opportunities.



The Mix Design Hub stands as a leading, versatile space dedicated to fulfilling the creative needs of professionals, entrepreneurs, and consumers across various domains, including retail of office furniture, provision of co-working spaces, culinary, and event curation services. Its focus lies in fostering collaboration, innovation, and inspiration, creating a dynamic environment where individuals and businesses can flourish, bringing their creative visions to life.


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People & Lifestyle

Miss Malaika Ghana 2023 Winner Out doored HIV/AIDs Campaign Ambassador



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Miss Lady Nana Yaa Nsarko, the newly crowned Miss Malaika Ghana 2023 Queen at the just ended grand finale has been appointed ambassador for the 2023/2024 HIV/AIDs Campaign by the Ghana AIDs Commission.  (more…)

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