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You must be a fool not to acknowledge the importance of TikTok in music marketing- King Promise

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Ghanaian musician, King Promise has highlighted the importance of social media app, TikTok in promoting music.

According to the “Slow Down” hitmaker, TikTok has come to help expand the reach of music.

“TikTok is phenomenal, you must be a fool not to accept that it is part of the whole music marketing process right now,” he stated in an interview on Hitz FM.

He continued; “We’ve thrived without it, it doesn’t mean that’s the only way, but I acknowledge that it also a contributing factor to music going crazy right now because if gets things very viral.”

King Promise’s statements come following the great debate on the effects the music app has had on the longevity of music these days.

King Promise is currently promoting his second studio new album, “5 Star.”

The 15-track album features, Chance The Rapper, Vic Mensa, Omah Lay, WSTRN and others.

Watch interview  below;

 

View this post on Instagram

 

A post shared by Hitz 103.9 FM (@hitz1039fm)

 

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