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Spotify’s Afrobeats Celebration: Where Music Meets the Hearts of Influencers, Media, and Music Fans

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Spotify has made an electrifying impact on the Nigerian music scene, highlighting the contributions and milestones associated with the Afrobeats genre.

 

The successful launch of the Afrobeats: Journey of a billion streams site that celebrates the milestone of the genre culminated in events that captivated not just the music aficionados but anyone who had the privilege to be part of the Afrobeats journey. To further highlight the genre, Spotify just launched an Afrobeats hub for all lovers of Afrobeats, a one stop destination to explore all the Afrobeats playlists.

 

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On Thursday 12 and Friday 13, October, Spotify brought together celebrities, podcasters, influencers, music executives, media personalities and music fans at two experiential events dubbed #SpotifyPodcastsLagos and #SpotifyAfrobeats. The events held at La Madison Place in Lekki, Lagos, showcased and celebrated the rich culture of Afrobeats and the remarkable achievements of the genre through the years.

 

Speaking at the Afrobeats Celebration, Jocelyne Muhutu-Remy, Spotify’s Managing Director, Sub-Saharan Africa, said, “Spotify’s commitment to connecting people with the music they love is at the heart of everything we do. We’re thrilled to continue celebrating Afrobeats’ milestones and reinforce our commitment to the growth of the music ecosystem in Nigeria and across Africa.”

 

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The two-day celebrations began with a masterclass session featuring Ncebakazi Manzi, the Podcast Manager for Spotify in Sub-Saharan Africa. The session provided an engaging platform for podcast enthusiasts, diving deep into the craft of storytelling, exploring innovative techniques and insights, and illustrating Spotify’s commitment to empowering podcast creators. Following the session, there was a fireside chat facilitated by Gwenevier Ehimen Lem from Association of African Podcasters and Voiceover Artists (APVA), featuring a panel of industry experts, including Tony Doe from Into The Podverse and Tony Doe Media, Ayomide Tayo from Loose Talk, Dami Aros from So Nigerian, and Fay Fay, the founder of Naija Podhub.

 

Attendees were then later treated to captivating and thought-provoking live podcast recordings, featuring highly acclaimed Nigerian content creators Jola Ayeye and Feyikemi Abudu from “I Said What I Said,” and Joey Akan from “Afrobeats Intelligence.” In a conversation with Victor Okpala, Spotify’s Artist and Label Partnerships Manager for West Africa, Joey Akan delved into a range of topics, spanning from the success of Afrobeats and playlisting strategies to Spotify’s contributions to the music ecosystem. The “I Said What I Said” live show guests were artists, Nissi and Pheelz, followed by a live Q&A session. The event ended with an exhilarating performance from Pheelz.

 

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On Day 2, The Celebration commenced with an electric atmosphere and performances that saw a huge turn out of Afrobeats enthusiasts who were eager to indulge in the night’s festivities. The dance floor was alive with activity, and the room hummed with an infectious enthusiasm, thanks to DJ Tohbad, who skillfully set the stage with a continuous flow of chart-topping tracks by Nigerian artists.

 

The evening transitioned smoothly into the night’s performances featuring some of the most talented emerging and established artists from Nigeria. Bloody Civilian, who is also a Spotify RADAR Africa artist, had guests singing along to her hit songs, including I Don’t Like You making the event one to remember. Next on stage was FAVE, who has been a Spotify EQUAL artist, and enthralled the crowd with some of her hit songs including Baby Riddim, Beautifully and Mr Man, leaving the guests yearning for more.

 

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Up and coming Nigerian Street Pop singer, Shallipopi set the stage on fire, delivering crowd-pleasing hits including Sharpiru, Ex-Convict and Elon Musk. Sarz, DJ, producer and mixing engineer extraordinaire had the audience vibing with a set featuring both chill music and party bops, heightening the vibe for the night. Ruger, Nigerian sensational Afrodancehall singer, closed off the night, starting off with some of his hits songs that lit up the audience, displaying his unique style.

 

The venue was awash with gentle, warm lighting that accentuated Spotify’s brand image while the stage featured mesmerising visual projections showcasing details about the Afrobeats genre. The experiential booths were designed to recreate the Afrobeats microsite, offering attendees a chance to be fully immersed within the chronology of the Afrobeats genre.

 

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Spotify’s Afrobeats Celebration was not just a music event, it was a celebration of culture, diversity and the power of music to unite people. With 15 billion streams and counting, Spotify continues to shape the future of the music industry. This journey has just begun, and we can’t wait to see where it leads.

 

Photos: Linked

Image Credits:  Insigna Online

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Kira Forex: The Ghanaian woman setting the pace in the Forex Trading business

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The advent of new media and digital money-making platforms has provided a plethora of opportunities for people to earn money and transform their life stories through legitimately acquired wealth and affluence.

One such life-changing and lucrative opportunity presented by new media is the forex trading business, which has surged in the past decade, leading to the creation of millions of new millionaires and billionaires worldwide.

Forex Trading is essentially the art of studying the global currency market and leveraging information about currency rates to buy and exchange currencies on a forex marketing platform.

The popularity of Forex Trading has soared in the country over the past half-decade, with several Ghanaians studying currency trends and making significant financial gains from it. However, only one name stands out in the business.

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Amid the growing interest in the Forex Trading business in the country, only one name has emerged as the pioneer and pacesetter: Lamidi Sikira, better known by her brand name, “Kira Forex.”

Just as Yaa Asantewaa is synonymous with feminine bravery in Ghana, Kira Forex has become the prime face of Ghanaian and African excellence in the forex trading business.

With over ten years of experience, Kira Forex has rightfully earned the reputation of a forex trading luminary, with several awards in Ghana and across the continent validating her position as one of Africa’s leading forex traders.

Her success in the field is so profound that she revealed in 2023 that she turned down a $20,000-a-month job to continue leading the pack in the forex trading industry.

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A trait of Kira Forex that endears her to many Ghanaians is her selflessness and willingness to guide others, particularly Ghanaian women, out of poverty. Having established herself in the field, Kira Forex founded the Kira Forex Academy with the goal of enlightening Ghanaians, especially women, about the forex trading industry, enabling them to earn money from the comfort of their homes.

A staunch advocate for the independence and growth of women, Kira Forex believes that financial freedom is the most crucial condition for independence and is thus leading many Ghanaian women on the path to financial freedom and wealth.

She also established the Kira Foundation, a Non-Governmental Organization committed to enlightening, enriching, and empowering individuals in Ghana and across Africa. Through this foundation, she actively supports programs and social causes aimed at improving the lives of youths and the elderly, exemplifying her commitment to serving humanity.

Her outstanding work as a Forex Trader and philanthropist has earned her several awards, including Most Influential Trader and Best Forex Trader in Singapore, Outstanding Service Award in Nigeria, Africa’s Under 40 CEOs Award in Uganda, and Best Female Forex Trader of the Year in South Africa, among others.

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YouTube is what is feeding filmmakers now – Ruth Kadiri

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Well-known Nollywood actress and movie producer, Ruth Kadiri has detailed reasons for uploading her movies on YouTube. (more…)

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Mahama made us feel good, vote for him for more – Mercy Asiedu to creative industry

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Renowned Kumawood actress, Oheneyere Mercy Asiedu has publicly endorsed former President John Dramani Mahama for the upcoming presidential elections. (more…)

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I have no issues with King Promise despite not responding to his congratulatory message on X – Stonebwoy

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Reggae/ dancehall musician, Stonebwoy has addressed recent speculations regarding his lack of response to a congratulatory post from his fellow artiste, Gregory Bortey Newman, otherwise known as King Promise on the social media platform X, formerly known as Twitter. (more…)

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I didn’t disrespect nor threaten Baba Sadiq’s wife; all the claims are preposterous lies – Stonebwoy.

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Ghanaian Reggae/dancehall artiste, Stonebwoy, known in private life as Livingstone Etse Satekla has vehemently denied accusations that he disrespected or threatened the wife of aspiring politician and entertainment critic, Baba Sadiq. (more…)

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I was arrested every week – Dr. Likee Reflects on His Past as a Drug Trafficker

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Ghanaian actor and skit maker, Ebenezer Akwasi Antwi, popularly known as Dr. Like, has recently shared shocking details about his previous life. (more…)

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