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Spotify’s Afrobeats Celebration: Where Music Meets the Hearts of Influencers, Media, and Music Fans
Spotify has made an electrifying impact on the Nigerian music scene, highlighting the contributions and milestones associated with the Afrobeats genre.
The successful launch of the Afrobeats: Journey of a billion streams site that celebrates the milestone of the genre culminated in events that captivated not just the music aficionados but anyone who had the privilege to be part of the Afrobeats journey. To further highlight the genre, Spotify just launched an Afrobeats hub for all lovers of Afrobeats, a one stop destination to explore all the Afrobeats playlists.
On Thursday 12 and Friday 13, October, Spotify brought together celebrities, podcasters, influencers, music executives, media personalities and music fans at two experiential events dubbed #SpotifyPodcastsLagos and #SpotifyAfrobeats. The events held at La Madison Place in Lekki, Lagos, showcased and celebrated the rich culture of Afrobeats and the remarkable achievements of the genre through the years.
Speaking at the Afrobeats Celebration, Jocelyne Muhutu-Remy, Spotify’s Managing Director, Sub-Saharan Africa, said, “Spotify’s commitment to connecting people with the music they love is at the heart of everything we do. We’re thrilled to continue celebrating Afrobeats’ milestones and reinforce our commitment to the growth of the music ecosystem in Nigeria and across Africa.”
The two-day celebrations began with a masterclass session featuring Ncebakazi Manzi, the Podcast Manager for Spotify in Sub-Saharan Africa. The session provided an engaging platform for podcast enthusiasts, diving deep into the craft of storytelling, exploring innovative techniques and insights, and illustrating Spotify’s commitment to empowering podcast creators. Following the session, there was a fireside chat facilitated by Gwenevier Ehimen Lem from Association of African Podcasters and Voiceover Artists (APVA), featuring a panel of industry experts, including Tony Doe from Into The Podverse and Tony Doe Media, Ayomide Tayo from Loose Talk, Dami Aros from So Nigerian, and Fay Fay, the founder of Naija Podhub.
Attendees were then later treated to captivating and thought-provoking live podcast recordings, featuring highly acclaimed Nigerian content creators Jola Ayeye and Feyikemi Abudu from “I Said What I Said,” and Joey Akan from “Afrobeats Intelligence.” In a conversation with Victor Okpala, Spotify’s Artist and Label Partnerships Manager for West Africa, Joey Akan delved into a range of topics, spanning from the success of Afrobeats and playlisting strategies to Spotify’s contributions to the music ecosystem. The “I Said What I Said” live show guests were artists, Nissi and Pheelz, fol
On Day 2, The Celebration commenced with an electric atmosphere and performances that saw a huge turn out of Afrobeats enthusiasts who were eager to indulge in the night’s festivities. The dance floor was alive with activity, and the room hummed with an infectious enthusiasm, thanks to DJ Tohbad, who skillfully set the stage with a continuous flow of chart-topping tracks by Nigerian artists.
The evening transitioned smoothly into the night’s performances featuring some of the most talented emerging and established artists from Nigeria. Bloody Civilian, who is also a Spotify RADAR Africa artist, had guests singing along to her hit songs, including I Don’t Like You making the event one to remember. Next on stage was FAVE, who has been a Spotify EQUAL artist, and enthralled the crowd with some of her hit songs including Baby Riddim, Beautifully and Mr Man, leaving the guests yearning for more.
Up and coming Nigerian Street Pop singer, Shallipopi set the stage on fire, delivering crowd-pleasing hits including Sharpiru, Ex-Convict and Elon Musk. Sarz, DJ, producer and mixing engineer extraordinaire had the audience vibing with a set featuring both chill music and party bops, heightening the vibe for the night. Ruger, Nigerian sensational Afrodancehall singer, closed off the night, starting off with some of his hits songs that lit up the audience, displaying his unique style.
The venue was awash with gentle, warm lighting that accentuated Spotify’s brand image while the stage featured mesmerising visual projections showcasing details about the Afrobeats genre. The experiential booths were designed to recreate the Afrobeats microsite, offering attendees a chance to be fully immersed within the chronology of the Afrobeats genre.
Spotify’s Afrobeats Celebration was not just a music event, it was a celebration of culture, diversity and the power of music to unite people. With 15 billion streams and counting, Spotify continues to shape the future of the music industry. This journey has just begun, and we can’t wait to see where it leads.
Photos: Linked
Image Credits: Insigna Online
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Lukka Unveils Accra’s Official Soundtrack with Debut
Single “CHALE HOW FAR”
Lukka, the dynamic young talent hailing from the vibrant streets of Accra, is ready to set the music scene ablaze with his electrifying debut single, “CHALE HOW FAR.” Crafted as Accra’s official soundtrack, this infectious Afro fusion anthem is poised to captivate audiences worldwide with its irresistible blend of Afrobeat rhythms and soulful R&B melodies.
Listen here
https://audiomack.com/lukkaislive/song/chale-how-far
At just 20 years old, Lukka, born David Nsiah Jackson, brings a fresh perspective to the table, seamlessly blending the rhythmic pulse of Afrobeat with the emotive tenor vocals that resonate from the heart of Ghana. With “CHALE HOW FAR,” Lukka invites listeners on a musical odyssey that transcends genres, celebrating the rich tapestry of sound from the African continent while infusing it with modern world influences.
“This song embodies the spirit of Accra,” says Lukka. “It’s more than just music; it’s a cultural experience. ‘CHALE HOW FAR’ captures the essence of our city, from the bustling streets to the vibrant nightlife and even touching on romantic adventures in Accra. It’s meant to be the soundtrack to every moment, whether you’re cruising through town or dancing the night
away.”
Released under the banner of Meister Music, “CHALE HOW FAR” is poised to make waves both locally and internationally. With its infectious party drums, highlife-style guitar strings, and a catchy chorus that sticks on everyone’s lips, the song encapsulates the spirit of Accra in
every beat. As Lukka emerges onto the music scene at a time when Afrobeat sounds are gaining global recognition, he is determined to carve his own path and make his mark on the industry. With “CHALE HOW FAR,” he invites music lovers everywhere to join him on this
journey as he navigates the waters of creativity and innovation.
Prepare to be swept away by the irresistible charm of “CHALE HOW FAR.” Whether you’re a
seasoned Afrobeats enthusiast or a newcomer to the genre, Lukka’s debut single promises an
experience like no other. Get ready to press play and let the sounds of Accra transport you to a
world of rhythm, soul, and unbridled energy.
“CHALE HOW FAR” by Lukka is now available on all major streaming platforms. Don’t miss
out on the ultimate musical experience – tune in today and let the journey begin.
About Lukka:
Lukka is a rising star in the world of Afro fusion music, hailing from Accra, Ghana. Born David Nsiah Jackson, Lukka combines the rhythmic pulse of Afrobeat with soulful R&B melodies to create a vibrant sound that transcends genres. With his debut single, “CHALE HOW FAR,” Lukka is ready to make his mark on the global music scene and take listeners on a journey through the heart and soul of Accra.
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